Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
Leeds-based bakery brand HeyLO! is kicking off 2026 with the launch of a UK first – Lupin flour-based, low-carb, high Protein Crackerbreads. Timed to land at the height of the January reset, the launch taps into growing demand for smarter everyday swaps as shoppers look to cut carbs and boost protein, without sacrificing taste, texture […]
MasterChef finalist Sandy Tang proves restaurant quality, chilled dumplings are in demand, with nationwide Sainsbury’s rollout following major UK manufacturing investment Love Sum, the fast-growing chilled dumpling brand, co-founded by 2020 MasterChef finalist Sandy Tang, has secured a nationwide Sainsbury’s listing, marking a major step in making fresh, authentic dumplings as accessible as chilled pasta. […]
Premium Pie Maker Higgidy to Open London Pie Shop for One Day Only Following the sell-out success of their first pop up pie shop in 2025, Higgidy are bringing their premium, tasty pies to London pie lovers again on 15th January. To help beat the winter blues, the one-day pie pop up at 14 Percy Street, […]
Leo UK & McDonald’s have launched the McDonald’s ‘Secret Menu’ officially making mythical fan-created menu items a reality for the first time ever. The menu features items like the Surf N’ Turf, the Chicken Cheeseburger, and the Espresso Milkshake. The campaign is inspired by the universal fan truth that for decades customers have speculated about […]
Dalziel & Pow, the global strategy and design studio, has created a storytelling-led way-finding, retail strategy and design for the new Guinness Open Gate Brewery London. Doors open to the public for Guinness Open Gate Brewery London on December 11th, offering visitors the chance to experience the magic of Guinness across brewing, food, retail, and […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
East London’s most colourful culinary collision has officially landed. This Saturday Proud Mary Pizzeria opens its doors: a bold, buzzing collaboration between neighbourhood legends The Good Egg and the irreverent team behind Proud Mary Extra Virgin Olive Oil. Stepping inside Proud Mary Pizzeria is like walking into a neon-soaked fever dream in full technicolour. The […]
McDonald’s and communications agency Ready10, alongside marketing agency TMS, today launch the McDonald’s ‘draw how you feel meal’ where, for the first time ever, McDonald’s iconic Happy Meal® boxes will be blank to encourage children to express their emotions and unleash their creativity. Following last year’s Cannes Lions-winning campaign which saw the removal of the iconic smile from the boxes as a conversation starter for kids and their families to discuss their feelings, this […]
Eight international fan favourites will land in the UK for the first time ever McDonald’s and Leo UK are today revealing “World Menu Heist”, a nationwide integrated campaign that celebrates the arrival of a selection of McDonald’s most coveted international menu items in the UK for the very first time. For years, McDonald’s fans have taken […]