OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]
A new look ATL campaign for the iconic meat SPAM® Brand launches today, with the aim of driving new consumers to the category. The refreshed approach brings a new layer of emotional engagement and a contemporary tone of voice to the brand in the UK, with an aim to recruiting a younger audience of SPAM® […]
Bluebird, an imprint of Pan Macmillan has joined forces with word-of-mouth marketing agency Come Round to celebrate the release of ‘Pinch of Nom: Budget,’ the first-ever budget cookbook from Pinch of Nom, the United Kingdom’s largest online food community. The Pinch of Nom cookbooks are #1 bestsellers, having sold over 4 million copies since the […]
The UK’s leading tempeh brand, Better Nature, has launched a £3m Series A fundraising round to fuel mainstream retail growth for its tempeh range in the UK & Europe, starting with a nationwide supermarket listing in Tesco in more than 400 stores. The brand, which was founded in 2019, specialises in tempeh: a 100% natural […]
The iconic whisky brings its partnership with Diet Paratha to life by launching a bottle designed by illustrator and graphic designer Kushiaania. Johnnie Walker is proud to unveil a limited edition bottle in celebration of its ‘Bold Steps’ campaign in partnership with Diet Paratha, the South Asian creative community platform. Building on Johnnie Walker’s progressive […]
Burger King® UK has changed its famous logo at its flagship restaurant in Leicester Square this week, spotlighting the word ‘King’ to celebrate the Coronation of King Charles III. The idea by Splendid Communications has seen the iconic Home of the Whopper® share its crown for the weekend to honour the new King in town, […]
UK brand and packaging design agency, Popp Studio, has created the brand identity, packaging and e-commerce website for Dayside, a specialist D2C tea and teaware brand, launched in the UK by three co-founders, including the studio’s owners, Andrew Slade and Poppy Stedman. The trio are longtime drinkers of Jasmine Dragon Pearls, a Chinese green tea […]
McCann London, the award-winning creative agency, is thrilled to announce the launch of Shreddie For Anything, starring Nick Knowles in series of digitally led, comical films for the UK’s adored cereal brand, Shreddies (a favourite from Nestlé Cereals, made by leading global breakfast cereal company Cereal Partners Worldwide (CPW)). In an increasingly cluttered and competitive […]
Star Pubs & Bars is empowering licensees to create pubs with passion and personality, showing pub licenses that anything is possible if they have the right backing in place. The B2B campaign created with St Luke’s has been produced for Star Pubs & Bars, the pub business of HEINEKEN UK, and aims to recruit more people to lease […]
Pot Noodle showcases Pot Noodle as the ultimate hole-filling meal with a new campaign “Nothing Fills a Hole Like Pot Noodle”. The images show all manner of holes, including a pool table pocket, a bird house and a washing machine drum lovingly filled with the delicious noodles to demonstrate its hunger satisfying abilities. Created by […]