Snacking biscuit challenger, Good Guys Bakehouse, has raised £550k to fuel retail growth for its biscuit melts range. The raise was driven by heavyweight FMCG angel investors including Nick Bunker – Non-Exec Chair of Spar Retail UK and ex MD of Pladis UK and KP Snacks, David Bell – Chair of Hackney Gelato and ex […]
Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]
Meat-free challenger, Better Nature Tempeh, will this week scale up distribution in Tesco and Asda to become the UK’s fastest-growing wholefood protein brand. The brand, which champions tempeh – the gut-friendly, wholefood protein from Indonesia – has defied the meat-free category downturn to grow business by 250% year-on-year and increase distribution to over 1,000 supermarkets […]
As Summer beckons, it’s only natural that Over the Moo is primed to showcase its latest flavour, a stunning on-the-go interpretation of its top selling Australian tub flavour, ‘Choc Choc Who’s There.’ Despite the recent explosion in intriguing tub flavours on offer: Pralines n Cream, Pistachio & Lemon, Peanut Butter, Ginger & Honey, Hot Cross […]
What best distinguishes SRSLY from the UK’s wider keto tribe is its ongoing support of our everyday essentials, taking what could be referred to as familiar, run-of-the-mill necessities and giving them a cool, low carb twist. SRSLY’s new look dry noodles are made from an intriguing blend of pea protein, bamboo fibre and psyllium husk […]
Italy’s No.1 pasta brand aiming to build on growth Barilla, the number one pasta brand in Italy, is returning to the UK’s TV screens this week (w/c 8th April) with a campaign across ITVX, Sky, Amazon, Channel 4 and You Tube. It follows the 147 year-old brand’s 4.2% MAT growth in 2024 (source: Circana, 23/3/2024). The […]
Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign ‘The Big Win Win’ for the second consecutive year, continuing its support for local shops and their vital role within communities. The Big Win Win is a nationwide campaign from Cadbury designed to foster generosity and community spirit. It provides […]
The British Crisp Co. has launched the World’s first fully recyclable crisp bag, made of paper. More than 8 billion crips packets are currently sold every year in the UK, the majority of which end up in landfill – with each packet capable of remaining intact in the environment for up to 33 years. This […]
SEVEN BRO7HERS BREWING CO has launched its brand-new Mango Crazy pale ale to webshop customers ahead of the Easter break. The Salford-based brewery will also hit shelves in ASDA from the end of this month, with its fruity 440ml pale as part of the supermarket’s seasonal rotation on craft beers. The new beer will join […]
Budweiser, part of AB InBev, has joined forces with legendary artist Sir Peter Blake, the godfather of British Pop Art to launch an exclusive limited-edition can which doubles as a collectable piece of Pop Art. Giving people the chance to own a piece of timeless art, the collaboration between the iconic American beer brand and […]