Merchant Gourmet, the UK’s #1 ready-to-eat lentils, grains & chestnuts brand, has launched its first national OOH ad campaign, celebrating the art of ‘cheating’ your way to a great meal. The ‘Proud Cheaters’ campaign, created by Insiders, will run nationally across OOH, social, online and with a range of influencers. It focuses on how Merchant […]
custom typography and a vibrant palette, andstudio crafts a brand identity that reflects one coffee company’s blend of innovative business model and quirky aesthetic. The award-winning brand and digital design agency andstudio has transformed the visual identity of OddWorks, a subscription-based small-batch cold brew coffee brand based in the UK. As their name suggests, OddWorks […]
A Coalition of the UK’s leading food companies, in consultation with WRAP, IGD and WWF-UK, has come together to establish a unified standard for product carbon footprinting in the grocery industry. The BRC Mondra Coalition will leverage break-through technology to scale this standard and provide the means to monitor, improve and communicate the environmental performance […]
Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]
£400,000 Multi-Media Spend Targets Drinkers in London and Manchester Four Roses bourbon has launched its first-ever consumer advertising campaign, targeting a younger whiskey drinker, with a range of support for on-trade stockists across the UK. Commissioned and co-ordinated by the brand’s long-term distributor, Spirit Cartel, the £400,000 digital outdoor and social media campaign is entitled […]
The holidays are well and truly coming, as Coca-Cola announces the first two stops of its spectacular Christmas Truck Tour. The much adored and famous Truck Tour is here to sprinkle some magic and cheer across Great Britain and is set to be bigger, brighter, and more dazzling than ever before. The festivities will take […]
Estrella Galicia, the Spanish heritage beer brand has launched their ‘real Spanish beer campaign’ to educate the UK market that they are authentically 100% Spanish and brewed in Galicia Spain since 1906. The Spanish beer brand has launched the campaign after consumer research found that *80% of premium beer drinkers considered authenticity important to them […]
Thursday November 23rd sees LSE Generate (the entrepreneurship hub of London School of Economics) launch one of its most ambitious initiatives yet, The Food & Beverage Deepdive Programme, a mutually beneficial collaboration between one of the UK’s most progressive universities and the UK’s bustling SME food & drink scene. Latest Mintel GNPD (Global New Products […]
NPD follows a year of exponential UK growth and launch into the U.S. Real food & supplements brand, Hunter & Gather, whose best-in-class, sustainably sourced real food essentials and supplements are stocked in Booths, Ocado, Wholefoods and Amazon, has extended its supplements range with the launch of two new health-promoting products; Collagen Creamers and MCT […]
We Brits aren’t the only nation that gets battered from time-to-time for our poor culinary heritage. Of course, Australia is blessed with unrivalled access to incredible lean meats (beef, kangaroo & crocodile), unsurpassed Tasmanian Atlantic salmon, quirky fruits (quangdong..), nutritious nuts (macadamias) and vitamin-rich Jarrah honey. However, when it comes to their ‘go-to’ manufactured choices […]