Kellogg’s and Leo Burnett have launched the second phase of its “See You in the Morning” creative platform, taking the iconic Rooster, Cornelius, to the streets with a bold series of OOH activations across Europe. Following the success of the initial launch of its new Masterbrand visual identity by Landor in December which celebrated Kellogg’s […]
This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]
Brand Embarks on 12 Month Sampling Exercise Nomadic, the convenience food brand, is launching a year-long, national, roll-out of a promotional programme called ‘Nomadic On Tour’. Integrated into the company’s most comprehensive ever marketing plan, the programme is designed to get Nomadic products into the hands of what it describes as ‘busy people always on […]
Cumbrian bakery Bells of Lazonby is adding a chocolate orange variant to its free-from We Love Cake range. We Love Cake’s ‘Squeeze the Day’ Chocolate Orange traybakes are gluten, wheat and milk free, packed with a zesty orange filling and topped with a delicate layer of chocolate. Hitting Sainsbury’s and Tesco shelves this month, We […]
ManiLife, the premium peanut brand known for using the finest Argentinian peanuts, is expanding into the on-the-go snacking category with the launch if its new 25g peanut packs. This marks the brand’s first-ever venture into smaller portion formats, tapping into the growing demand for portable, high-quality snacks that deliver both convenience and taste. From 1st […]
Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in response […]
Wouldn’t it be incredible if UK retailers and government went the extra distance to get behind home-grown honey production as opposed to succumbing to cheap, all too often adulterated foreign exports. Make no mistake honey is big money! In the UK alone 50,000 tonnes is consumed for its nuanced flavours, diverse usage and far-reaching health […]
Further to moving to recyclable paper wrappers in 2022, Quality Street’s new paper tub goes ‘on trial’ this Christmas Quality Street® has teamed up with broadcaster, author and barrister Rob Rinder MBE, to preside over the hottest ‘case’ of the festive season – the trial of Quality Street new paper tubs. The new, recyclable paper tub is officially […]
As a long-standing vet and accomplished canine nutritionist who advises countless pet producers about the nutritional make-up of their mass-market dog foods, Dr Veneta is only too aware how the festive season can unintentionally wreak havoc on a dog’s delicate stomach on account of unwise titbits, excessive under the table gifting and shameless carpet hoovering. […]