Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]
Patak’s has launched its new ‘Tasteful Living’ sponsorship with UKTV. In a deal brokered by 4Sales and Chorus, the campaign will see Patak’s idents feature across UKTV’s food and property programming on Good Food, Really & Home channels for a full year. Chorus, the specialist partnerships division at Maxus, will manage the relationship between Patak’s and […]
Carling announced a new TV sponsorship deal with UKTV channel Dave. Launching in November 2015, the partnership will run until December 2016 and means that Carling has a presence on TV every day in 2016. The 14 month sponsorship represents the longest stand-alone partnership between a beer brand and Dave. Carling’s sponsorship of the ‘Character’s […]