Year after year, BACARDÍ has continued to prove itself as a brand leader in the innovative use of social media platforms to create fun and engaging content that encourages consumers to ‘Do What Moves You’ – both physically and emotionally. Following the success of previous award-winning innovations such as Instagram’s Instant DJ and Live Moves, […]
Burger King restaurants announced that it is bringing the plant-based Impossible Whopper sandwich nationwide this month. Starting on August 8, guests across the US will be able to visit their local BK restaurant, or order for delivery via the BK App and through DoorDash, to try the Impossible Whopper for a limited time only and decide for […]
Californian wine brand Böen, part of Copper Cane Wines & Provisions by Joseph Wagner, announces itself as the first United States wine brand to deploy Near-Field Communication (NFC) technology to date. On August 1st, NFC connected bottles will be released across the United States, offering consumers the ability to be taken to the home of […]
Bud Light and Grammy-nominated artist Post Malone debuted a new limited-edition merch collection available US-wide on Monday, August 5, 2019 exclusively on PostMalone.com. The premium, unisex streetwear line takes equal inspiration from some of Post’s favourite things as well as Bud Light’s heritage to create a one-of-a-kind collection that will bring fans closer to Post […]
Coors Light is unveiling a new campaign that speaks to a relatable Millennial and Gen-Z truth: in an always-on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment. In its first work with new creative agency Leo Burnett, Coors Light is repositioning the brand and bringing these insights to life with […]
In support of the nearly national availability of Nitro Cold Brew in the US, Starbucks has released an ad campaign called ‘Whoa Nitro.’ The first national campaign for Starbucks Nitro Cold Brew, ‘Whoa Nitro’ celebrates a beverage that needs to be seen and tasted to be believed — it’s velvety-smooth, sweet without sweetener, and creamy […]
VOSS Water recently announced its strategic partnership with global entertainment icon, entrepreneur and VOSS loyalist, Dwayne ‘The Rock’ Johnson. Johnson, who acquired a stake in VOSS, will serve as a true brand partner and strategic advisor as the brand innovates and continues expansion into new international territories, including China, as well as new product categories, […]
Cracker Barrel Cheese has always been about award-winning craft and quality, a discerning choice. Beyond just purveying the exceptional product, BrandOpus built on the Cracker Barrel brand’s success by increasing premiumisation while delivering moments of everyday specialness every day. Cheese is never just cheese, and a moment with cheese is one of life’s simple pleasures—whether […]
People love McDonald’s World Famous Fries and they love sharing them too, making them one of the most shared foods in the world. So in honour of July 13’s #NationalFrenchFryDay, the American fast food company celebrated with a national campaign encouraging consumers to ‘Share the Love’ in the US. The work, which was created by […]
21 SEEDS is shaking up the spirits industry. The new women-owned tequila brand boasts a lineup of three handcrafted options with proprietary agave blends and naturally infused flavours: cucumber jalapeño, grapefruit hibiscus, and Valencia orange. BRIGADE worked closely with the 21 SEEDS team to build their brand and design impactful packaging for their tequila, in addition […]