In its first year of a multi-year agreement with The United States Tennis Association (USTA), Lavazza will bring the flavour of authentic Italian coffee to the USTA Billie Jean King National Tennis Center for the hundreds of thousands of fans attending this year’s US Open. To further support tennis, Lavazza has partnered with women’s tennis […]
Heineken, the nation’s leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship. Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and […]
