Sainsbury’s Ups Ad War With Tesco Over Value
Sainsbury’s is once again emphasising the ethical credentials of its own-brand products over Tesco’s with a campaign for its recently revamped budget Basics range. http://www.youtube.com/watch?v=4PrqN9c6k-s The campaign launches January 15 with a 30-second ad during Coronation Street on ITV. It highlights how Sainsbury’s Basics eggs are not the same price as Tesco’s Everyday Value eggs […]