Smirnoff X1 launches limited-edition Day of the Dead packaging and campaign

Smirnoff X1 launches limited-edition Day of the Dead packaging and campaign

Smirnoff X1 has revealed a new limited-edition flavour for this year’s day of the dead: Spicy Tamarind Vodka. Brand design agency Vault49 delivered the campaign and packaging design, inspired by Mexican tradition. After spending time with the Smirnoff X1 team in Mexico at the Day of the Dead celebrations, Vault49 created a concept that captured the vibrant, […]

Vault49 unveils murals for Burger & Lobster in New York’s Flatiron District

Vault49 unveils murals for Burger & Lobster in New York’s Flatiron District

Burger & Lobster reveals a series of murals created by brand design agency Vault49 to help the New York restaurant stand out in the Flatiron District, where competition for diners is fierce. The murals connect the restaurant with its location and its core offering – prime-cut burgers and wild, fresh Atlantic lobsters. This work shows […]

Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Brand design agency Vault49 unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavour of Tres Leches. Leigh Chandler, […]

Smirnoff Ice Celebrates Musical Expression in Latin American via a Limited Edition Range by Vault49

Smirnoff Ice Celebrates Musical Expression in Latin American via a Limited Edition Range by Vault49

Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]

Vault49 Provides Playful Animation for Baileys Strawberries & Cream Wimbledon OOH Campaign

Vault49 Provides Playful Animation for Baileys Strawberries & Cream Wimbledon OOH Campaign

Brand design agency Vault49 has produced a playful animation to celebrate the UK launch of Baileys Strawberries & Cream, just in time for Wimbledon. Not a brand that’s usually associated with the hot summer months, Baileys has launched its Strawberries & Cream limited edition in the UK at a time when this delicious treat is […]

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day. The New York agency used a design approach that married the indulgent flavour semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season. […]