Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]
Brand design agency Vault49 has produced a playful animation to celebrate the UK launch of Baileys Strawberries & Cream, just in time for Wimbledon. Not a brand that’s usually associated with the hot summer months, Baileys has launched its Strawberries & Cream limited edition in the UK at a time when this delicious treat is […]
Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day. The New York agency used a design approach that married the indulgent flavour semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season. […]