Brand design agency Vault49 unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavour of Tres Leches. Leigh Chandler, […]
Brand design agency Vault49 unveils limited-edition designs for Smirnoff Ice to help it connect with Latin America’s growing culture of taking the party to the streets. The vibrant and colorful on-pack designs take inspiration from popular musicians and music genres that resonate with this audience, and position Smirnoff Ice as a catalyst for good times. More broadly, […]
Brand design agency Vault49 has produced a playful animation to celebrate the UK launch of Baileys Strawberries & Cream, just in time for Wimbledon. Not a brand that’s usually associated with the hot summer months, Baileys has launched its Strawberries & Cream limited edition in the UK at a time when this delicious treat is […]
Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day. The New York agency used a design approach that married the indulgent flavour semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season. […]