‘Everyone has a Flavourite’: Walkers launches eye-catching new integrated campaign that celebrates its iconic flavours

‘Everyone has a Flavourite’: Walkers launches eye-catching new integrated campaign that celebrates its iconic flavours

The integrated campaign aims to remind the nation that nothing tastes as good as your favourite Walkers crisps Walkers and creative agency of record VCCP have today launched a new integrated campaign, ‘Everyone has a Flavourite’, bringing Walkers’ iconic flavours and distinctive brand assets to life across a series of twelve high-impact visuals. The new campaign is the first […]

Maynards Bassetts ‘Set the Juice Loose’ (again) in new summer out-of-home campaign by VCCP

Maynards Bassetts ‘Set the Juice Loose’ (again) in new summer out-of-home campaign by VCCP

Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]

J2O skips the small talk with ‘Get to the Juice’ campaign by VCCP

J2O skips the small talk with ‘Get to the Juice’ campaign by VCCP

A bold new campaign from Carlsberg Britvic and VCCP Blue sees a brand refresh which ‘ditches the dull’ and targets a new generation of J2O drinkers. Today J2O, the much-loved fruity drink from Carlsberg Britvic, launches a bold new brand refresh and integrated campaign created by VCCP Blue. With the aim of reintroducing itself to a new generation of […]

Müller disrupts the ‘grindset culture’ faced by Gen Z men

Müller disrupts the ‘grindset culture’ faced by Gen Z men

The campaign celebrates the unapologetically playful spirit of Müller FRijj with a mischief-fuelled creative that disrupts pressures facing Gen Z men Today, Müller FRijj launches its latest integrated campaign, developed by global creative agency of record VCCP. The integrated campaign ‘Just feel the Urjj’ aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. The campaign […]

Cadbury celebrates the iconic taste of Cadbury Dairy Milk with global integrated campaign

Cadbury celebrates the iconic taste of Cadbury Dairy Milk with global integrated campaign

In the UK, Cadbury takes over Piccadilly Lights today with its iconic Cadbury Dairy Milk chunk Today, Cadbury Dairy Milk is launching ‘It could only be… Cadbury Dairy Milk’, an integrated campaign developed by global creative agency of record VCCP, that aims to celebrate the iconic taste of Cadbury Dairy Milk. The equity-driving product campaign brings to life the unmistakable slow […]

Walkers and Heinz tease their latest collaboration with OOH campaign

Walkers and Heinz tease their latest collaboration with OOH campaign

Hot on the heels of the viral reintroduction of Lea & Perrins Worcester Sauce flavour crisps, Heinz and Walkers have once again piqued the curiosity (and tastebuds) of snack fans with a cryptic DOOH and social campaign which hints at the return of an iconic flavour. The ads feature the Walkers logo recreated as a […]

How do you eat yours? VCCP and Cadbury Creme Egg releases album of gooey love songs for Valentine’s Day

How do you eat yours? VCCP and Cadbury Creme Egg releases album of gooey love songs for Valentine’s Day

Cadbury Creme Egg has unveiled an album of ‘gooey’ love songs by VCCP, in time for Valentine’s Day. Each of the 10 love songs developed has been written to help different Creme Egg eaters woo their perfect match. Building on the ‘How Do You Eat Yours’ creative platform developed last year, this campaign takes the idea that […]

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury and VCCP launch integrated campaign that celebrates everyday generosity with limited-edition ‘Made To Share’ Dairy Milk bars

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency, VCCP. The campaign, part of Cadbury’s Dairy Milk ‘Generosity’ brand platform, celebrates the everyday acts of kindness that bring people closer together. At its core, the campaign introduces limited edition Cadbury Dairy Milk bars designed to honour those small but meaningful gestures […]

Cadbury launches its first-ever advent campaign with VCCP London to celebrate the beloved ritual counting down to Christmas

Cadbury launches its first-ever advent campaign with VCCP London to celebrate the beloved ritual counting down to Christmas

Cadbury, in partnership with its agency of record VCCP London has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions. This out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, […]

Let’s get rrrrrready to crumble!

Let’s get rrrrrready to crumble!

Müller Corner celebrates the return of its classic 90s Originals in multi-million pound nostalgic campaign Müller and VCCP wreck the mic (psyche!) with new PJ & Duncan inspired campaign dripping with 90s nostalgia Müller Corner gets ready to rumble dairy aisles across the UK as it brings back two of the nation’s much-loved retro flavours, Apple Crumble […]

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