Symington’s launches the Blooming Good Food Company with branding by Brandon

Symington’s launches the Blooming Good Food Company with branding by Brandon

This month, The Blooming Good Food Company hits supermarket shelves to coincide with Veganuary – the 30-day challenge that asks participants to eat only plant-based foods in January. Veganuary is set to be the biggest since it began in 2014, and while many people are hesitant to cut out meat altogether, there are a significant […]

Start-Up THIS set to make £1m from Veganuary sales

Start-Up THIS set to make £1m from Veganuary sales

Start-up business, THIS, is set to make £1m from Veganuary as the hyper-realistic plant-based meat company reveals it has made over £300,000 of retail sales in just the first week of January. The best-seller has been THIS Isn’t Bacon, its plant-based rashers that sizzle in the pan and mimic bacon in taste, smell, texture and appearance, followed […]

Hello, is it meat you’re looking for? Comedy helpline launched for consumers struggling with Veganuary

THIS™ enlists comedians to bring lockdown cheer via live helpline You can now call the THIS™ isn’t a Veganuary helpline on 0800 054 1099 if you’re struggling to resist a BLT

Hello, is it meat you’re looking for? Comedy helpline launched for consumers struggling with Veganuary

Ultra-realistic plant-based meat brand THIS™ has launched a live call centre to help meat reducers, vegetarians and vegans deal with the temptation of eating meat during the month of January, aka Veganuary. The twist – THIS™ has teamed up with up-and-coming comedians to monitor the helpline, live (everyday from 10am – 10pm*, until the end […]

Coughlans Bakery launches the UK’s First Vegan Bacon Turnover & Vegan Bacon Rolls for Veganuary

Coughlans Bakery launches the UK’s First Vegan Bacon Turnover & Vegan Bacon Rolls for Veganuary

Artisan Bakery chain, Coughlans, has teamed up with THIS, the hyper-realistic creators of plant-based food, to launch a duo of delicious vegan bacon goods for Veganuary, including: The UK’s first vegan bacon turnover, THIS Isn’t Bacon Turnover, which features the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, vegan cheese and slow-roasted tomato wrapped in vegan puff […]

Veganuary 2021 is biggest yet and growing every 3 seconds

This new year – more than any other – is the time for positive change

Veganuary 2021 is biggest yet and growing every 3 seconds

As Veganuary 2021 gets underway, this year’s cohort is already the biggest since the pledge began in 2014. More than 440,000 people have already signed-up for the 31-day vegan challenge – surpassing 2020’s total of 400,000 – and sign-ups are continuing at a rate of 1 person every three seconds!  2021 is the year for positive change and Veganuary is urging everyone to embrace this unique opportunity to reshape the […]

Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Veganuary 2020 is set to be a record-breaking month for meat-free eating, and Subway wants its customers to know that there’s a Meatball Marinara to suit everyone’s taste.  The new Meatless Meatball Marinara Sub launches at the same time as the new decade, with a campaign by Above+Beyond celebrating the freedom that non meat-eaters will […]

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – […]

Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

 Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]

Pure Helps Ocado Capitalise on the Free From Food Trend

Pure Helps Ocado Capitalise on the Free From Food Trend

Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]