Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Is it or Isn’t it? Meatless Meatballs Cause Confusion in Subway’s new Veganuary Campaign from Above+Beyond

Veganuary 2020 is set to be a record-breaking month for meat-free eating, and Subway wants its customers to know that there’s a Meatball Marinara to suit everyone’s taste.  The new Meatless Meatball Marinara Sub launches at the same time as the new decade, with a campaign by Above+Beyond celebrating the freedom that non meat-eaters will […]

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

BEANZ MEANZ VEGAN: Heinz Tweaks Its Iconic Slogan In Veganuary Campaign From Havas London

Heinz Beanz – the nation’s favourite baked bean brand – is throwing its support behind everyone tackling Veganuary this month in a new marketing campaign from creative agency Havas London. A variety of encouraging, helpful and celebratory out-of-home, press and paid social ads will run throughout the month under the banner ‘Beanz Meanz Vegan’ – […]

Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

Loco Provides Stop-Motion Animations for wagamama’s #Veganuary Social and OOH Campaign

 Vegan and flexitarian dining trends are on the rise and food imagery remains ever-popular on Instagram and Facebook, so it was only natural that wagamama would promote their new vegan take-out menu on social and outdoor media. Just in time for #veganuary, Loco’s social media marketing videos advertise wagamama’s vegan menu as well as […]

Pure Helps Ocado Capitalise on the Free From Food Trend

Pure Helps Ocado Capitalise on the Free From Food Trend

Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]

Allplants Launch Four New Dishes and Long-Awaited Single Serve Range

Allplants Launch Four New Dishes and Long-Awaited Single Serve Range

Plant-powered meal delivery service Allplants marks Veganuary with the launch of a 14-dish single serve range including four brand new, imaginative dishes to your door: Kimchi Grain Bowl, Polpette Orzo, Biryani Jewel and Keralan Sundown. Previously only available in double servings, customers can now order meals for one and choose from gluten-free, protein-packed or vitamin-rich […]