DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’. Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]
“Compete to unleash summer” is the tagline for Malibu’s summer tournament, Malibu Games; a three-day-long, non-stop fun-fest to kickstart the summer season – including a bold retake on some of our most beloved summer games. It’s Malibu’s belief that summer is when we feel most free and happy. And this year Malibu, the world’s number one […]
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]
Premium vodka brand Absolut, media agency Blue449, and global youth media company VICE have collaborated on an ambitious new initiative, empowering young Australians to express their uniqueness on the dance-floor. Conceived to support the launch of Absolut’s overarching ‘Create A Better Tomorrow’ campaign, Dance-Floor Equality will be brought to life through co-branded content featuring […]
Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans. Because this is marketing, […]