As Vimto continues to outperform the market, growing at 6.8% vs. 1.4% for the category, the popular brand has announced a nine-month distribution drive for its hugely popular RTD range. Vimto is already the fastest growing brand in this sector, seeing a +23% sales increase in RTD’s year on year. Vimto brand value is at […]
Vimto is hitting the road this summer to help retailers increase sales of its seriously mixed up fruit soft drinks range. From now until the end of September, a dedicated sales team will tour the Midlands and North West in eye-catching Vimto Vans. Sporting the brand’s much-loved mascot, the Vimtoad, the initiative is set to […]
