Johnnie Walker Introduces The Walkers
Johnnie Walker partners with cultural changemakers in over 10 countries to encourage the world to Keep Walking
Johnnie Walker Introduces The Walkers
Vice’s Old Blue Last Brings in People off the Street to Show That ‘Beer Is For Drinking’
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]
Natural Light Offers to Pay Down College Debt in Regional Super Bowl Ad
Natural Light is making a new appeal to cheap beer fans by offering some student debt relief. The Anheuser-Busch InBev economy brand will run a Super Bowl spot in 10 local markets to plug a new program in which it’s giving away $1 million to help people pay off student loans. Because this is marketing, […]
Desperados Premieres Vertical Video Campaign
Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]