Waitrose highlights premium No.1 Range with new work by Saatchi & Saatchi

Waitrose highlights premium No.1 Range with new work by Saatchi & Saatchi

Waitrose has unveiled a brand new seasonal campaign to promote its premium, brand-owned No.1 range with a nationwide campaign created with Saatchi & Saatchi. Waitrose relaunched its No.1 range earlier this year, with a third of products in the range being new or updated. Exciting new products include Wagyu Beef, No.1 Heather Honey Smoked Salmon, […]

ManiLife expands distribution with Organic range as it launches into Waitrose

<strong>ManiLife expands distribution with Organic range as it launches into Waitrose</strong>

Award-winning peanut butter brand ManiLife is cementing itself as an industry leader with further distribution points secured for its exclusive batch Organic range. The new listing in Waitrose, shows the growing appetite for organic produce, which is a first for the brand within its portfolio. Available from 15th October, peanut butter lovers can find ManiLife Organic Smooth and […]

Waitrose launches Food to Feel Good About brand positioning with new campaign

Waitrose launches Food to Feel Good About brand positioning with new campaign

Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]

Fresh frozen vegan-friendly pasta available in UK supermarkets for first time

Fresh frozen vegan-friendly pasta available in UK supermarkets for first time

UK shoppers can now add fresh frozen, vegan-friendly pasta to their baskets for the first time after the newly-launched Beroni brand has gone on sale in Waitrose stories around the UK.  Beroni fresh frozen pasta is restaurant quality ‘al dente’ pasta that can be made at home in as little as 30 seconds. Made in the […]

Award-Winning Coldpress Cherry Apple Juice (With Added Vits) Secures Waitrose Debut

Award-Winning Coldpress Cherry Apple Juice (With Added Vits) Secures Waitrose Debut

Coldpress takes another positive stride forward (March 2021) with the launch of its award-winning (World Innovation Awards) Cherry & Apple HPP juice with added benefits (750ml) in 270 Waitrose stores. Although juice as a total category remains in a precarious state of freefall (-50.2%), with regular juices unable to shake off their ‘high sugar’ tag; […]

Charlie Bigham’s launches Coq Au Vin

Charlie Bigham’s launches Coq Au Vin

Charlie Bigham’s, creator of delicious food for foodies, is releasing its take on the classic French dish – Coq Au Vin – this autumn.   Available now, exclusively in Waitrose, Bigham’s Coq Au Vin is made with tender chicken breast pieces slow-cooked in a red wine and fresh garlic sauce. The dish is finished with mushrooms, onions, smoked pancetta and a creamy mash topping. With minimal preparation or fuss, Coq Au Vin is a perfect dish for lifting the spirits over the colder months that […]

Coldpress Orange Returns To Waitrose (But This Time With Extra Beneficial Vitamins)

Coldpress Orange Returns To Waitrose (But This Time With Extra Beneficial Vitamins)

For the all deserved plaudits that Coldpress has deservedly secured over the years for its single orchard apple juices (Pink Lady & Golden Delicious) with their deliciously distinct YET discreet flavour notes and  luxuriously full-bodied smoothies, it’s reassuring to know that from October 20 it’s hero Valencian Orange offer will be returning to its Waitrose heartland.  It’s […]

Tipplesworth Launches New ‘Festive Punch’

Tipplesworth Launches New ‘Festive Punch’

Hot Gin Cocktail Available At Waitrose London based makers of premium cocktail mixers, Tipplesworth, today announces the addition of a new seasonal product to its portfolio, the ​Festive Punch​. Launching into Waitrose on 11th November, the new variant will be rolled out across 203 stores nationwide as well as online. Pitched as the perfect punch for […]

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