WAITROSE + COOP CONFIRMED TO TAKE TRIO OF DRESSINGS This October, All Dressed Up announces a series of significant new distribution wins for its range of high quality, all natural dressings. The British brand, which is on a mission to shake up the world of salads and sauces, has secured two new national listings for its fun […]
To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem ‘The One and Only’ (spending five weeks at Number 1 in 1991) has been reimagined […]
Kallø, the fastest-growing stock brand1, is extending its portfolio with two new organic broths, developed to meet rising demand for clean-label, minimally processed cooking staples. The new Organic Chicken Bone Broth and Organic Vegetable Broth are crafted with high-quality organic ingredients. The Chicken Bone Broth provides 4g of collagen and 2g of protein per carton, […]
Crosta Mollica, the UK’s fastest growing premium Italian pizza brand, is expanding its range with two exciting new products launching in spring 2025: the Salami Napoli Pizza and Frozen Sourdough Pizza Base. These new additions follow a successful rebrand and a period of significant growth, Crosta Mollica expands the range whilst staying true to its Italian […]
Birchall Tea, the award-winning British tea brand renowned for its commitment to quality and sustainability, announce its new listing with Waitrose. From 9th March, a range of Birchall’s finest teas will be available on Waitrose shelves across the UK, marking a significant milestone in the brand’s expansion. This strategic listing ensures strong national coverage across Waitrose’s […]
Waitrose has unveiled a brand new seasonal campaign to promote its premium, brand-owned No.1 range with a nationwide campaign created with Saatchi & Saatchi. Waitrose relaunched its No.1 range earlier this year, with a third of products in the range being new or updated. Exciting new products include Wagyu Beef, No.1 Heather Honey Smoked Salmon, […]
Award-winning peanut butter brand ManiLife is cementing itself as an industry leader with further distribution points secured for its exclusive batch Organic range. The new listing in Waitrose, shows the growing appetite for organic produce, which is a first for the brand within its portfolio. Available from 15th October, peanut butter lovers can find ManiLife Organic Smooth and […]
Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]
THERE’S A RUMBLE IN THE CRUMBLE: Nostalgic We Love Cake apple slices to launch in Waitrose
UK shoppers can now add fresh frozen, vegan-friendly pasta to their baskets for the first time after the newly-launched Beroni brand has gone on sale in Waitrose stories around the UK. Beroni fresh frozen pasta is restaurant quality ‘al dente’ pasta that can be made at home in as little as 30 seconds. Made in the […]