HOLIE’S LAUNCHES WAKE UP BIG CEREAL CAMPAIGN
A EUROPEAN INITIATIVE FOR MAJOR MANUFACTURERS TO REMOVE ADDED SUGAR FROM CEREALS Holie’s, the Dutch disruptive challenger brand and the #2 cereal brand in both the Netherlands and Belgium, is launching Wake Up, Big Cereal; a European initiative challenging major cereal manufacturers to remove added sugar from their entire product ranges and use their scale […]