Last year, phase one of the “Love the Taste” campaign drove a 15% increase in shoppers, and now it’s back and bigger than before Today, beloved soft drink Vimto announces the second phase of its award winning “Love the Taste” campaign across the UK. Featuring bold creative and a multi-format media plan created by Wavemaker […]
Every month at Morrisons over 1000 prices are locked low across the store. Never is this more important for customers than in January, arguably the toughest month of the year financially. In its latest film, Morrisons showcases the range of prices locked low across the store being discovered by different customers, from fresh fruit & […]
evian Turns Up The Sparkle To Celebrate Its Newly-Launched Sparkling Water
Wavemaker has been appointed by leading Italian confectionary and gum manufacturer Perfetti Van Melle to handle all the account in main markets US, China, Netherlands and India – as well as in the UK, MENA, Belgium, Turkey and Indonesia. Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionary and gum, […]
YAZOO, the UK’s number one traditional flavoured milk brand, is back on screens after nearly 10 years, in a £2million broadcast sponsorship deal with new spin-off series Young Sheldon. The advert features the tasty drink in several different consumption occasions; on the go, at home and as an accompaniment to work and revision. It will […]
As one of the most heavily regulated categories, the spirits business has long been defined by mandated category norms and a reliance on traditional points of sale. However, as technology evolves and eCommerce reinvents retail, this disruption is starting to be felt by the spirits market as well. While spirit consumption has been dominated by […]