Wavemaker wins $80m global Perfetti van Melle media

Wavemaker has been appointed by leading Italian confectionary and gum manufacturer Perfetti Van Melle to handle all the account in main markets US, China, Netherlands and India – as well as in the UK, MENA, Belgium, Turkey and Indonesia.

Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionary and gum, including global and regional brands such as Mentos, Chupa Chups, AirHeads, Fruitella and Smint, with worldwide sales in over 150 countries.

Daan Simonis, Global Media & Digital Marketing Director at Perfetti Van Melle said: “As we continue to make our mark as a global business, we wanted a partner that could provide strong and consistent support across our main markets. The Wavemaker team were remarkable, demonstrating impressive strategic capabilities and a challenger spirit we believe will help propel Perfetti Van Melle into the future. We look forward to a fruitful long-term partnership between our two companies.” 

The account win is the result of a series of local pitches held throughout 2020, and covers all on and offline planning and buying for the sweets giant. The account covers 85% of Perfetti Van Melle’s global media spend and will be led from Wavemaker’s Worldwide Client Leadership Hub in Amsterdam.

Announcing the win, Wavemaker’s Global CEO Toby Jenner added: “Perfetti Van Melle is an exciting business with the ambition to be the world’s most innovative confectionary company. We will bring our experience and expertise in this category to bear to support this goal and look forward to connecting more consumers across the world to the company’s portfolio of famous brands.”

This win is the latest in a series of successful pitches for Wavemaker, with recent wins including Pernod Ricard, Novo Nordisk, Tencent, Burger King and Philips. In November, Wavemaker was named the world’s most successful media agency in COMvergence’s 2020 Q1-Q3 New Business Barometer Report.

Source: Wavemaker

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