Wavemaker wins $80m global Perfetti van Melle media

Wavemaker wins $80m global Perfetti van Melle media

Wavemaker has been appointed by leading Italian confectionary and gum manufacturer Perfetti Van Melle to handle all the account in main markets US, China, Netherlands and India – as well as in the UK, MENA, Belgium, Turkey and Indonesia. Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionary and gum, […]

Perfetti Van Melle Breathes Fresh Life Into Refreshment Category

Perfetti Van Melle Breathes Fresh Life Into Refreshment Category

Perfetti Van Melle, owner of two of the UK’s leading mint and gum brands Mentos and Smint, is on a mission to revitalise the refreshment category. Following sharp declines in sales across the board between from March, the confectionery giant has implemented several measures to ensure mints and gums remain top of shoppers’ agendas now […]

Perfetti van Melle Launches New Range of £1 Price-Marked Packs

Perfetti van Melle Launches New Range of £1 Price-Marked Packs

Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]

Mentos Freshens Up Expressions with ‘Ementicons’

Mentos Freshens Up Expressions with ‘Ementicons’

Mentos, the confectionery brand owned by Perfetti Van Melle, is freshening up the emoticon landscape by launching a range of fun ‘ementicons’ that aim to create relevant engagement with the brand’s socially savvy audience. Created by BBH London and illustrated by Genevieve Gauckler, each ementicon is an observation on social behaviour, representing the feelings you’ve […]