Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months.
Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs remain a key addition to shelves as they reassure consumers of a low price guarantee and allow retailers to predict profit margins and maximise sales through the increased demand.
Mark Roberts, Trade Marketing Manager at Perfetti Van Melle said, “Sharing bags account for 55% of the sugar confectionery sector, and are particularly popular during the summer as consumers look for bigger treats for parties and barbecues as well as travel and holidays. With nearly two thirds of shoppers buying on impulse in stores, price marked packs can help to encourage more of these purchases as well as building trust with customers. Retailers should therefore ensure they are stocking the new packs prominently so they can make the most of this sales opportunity.”
The full range of £1 PMP packs includes:
- Fruittella Duo Stix
- Fruittella Summer Fruits
- Fruittella Juicy Chews
- Mentos Mint
- Mentos Fruit
- Klene Soft Eating Liquorice