Pimm’s Launches Weather Activated OOH Campaign
![Pimm’s Launches Weather Activated OOH Campaign Pimm’s Launches Weather Activated OOH Campaign](https://fabnews.live/wp-content/uploads/2015/05/pimms_Cover-701x468.jpg)
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]