Weight Watchers UK has launched an inspiring campaign featuring nine of its members, who have collectively lost 42 stone (588lbs), to encourage people to ‘Say Yes’ to the brand’s flexible plan. The content-rich campaign includes a hero TVC spot, Radio, VOD, Digital, PR, Social, CRM and Local Marketing, showcasing Weight Watchers liveable approach to weight […]
Weight Watchers (WW) has launched the new WW Black Program with the message: “love how you look, love how you feel, helping you love sex” via BMF Australia. The WW Black program is a uniquely tailored three-month approach that was borne of a sobering truth: over half of Australian women prefer to have sex with […]
Oprah Winfrey and Weight Watchers International have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life. Winfrey was compelled by the proven Weight Watchers program combined with new initiatives to broaden the company’s mission to prioritize overall health and wellness. As a part of this long-term […]
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which […]
The experts have spoken, and Weight Watchers once again reigns supreme in the 2014 Best Diets rankings released by U.S. News & World Report, earning the top spot in three categories. Weight Watchers is ranked #1 for “Best Weight Loss Diet” and “Best Commercial Diet Plan” – each for the fourth consecutive year – as […]
Of the 108 million American dieters that make an average of four to five dieting attempts per year, approximately 83 percent favor do-it-yourself weight loss programs accessed from home (online or by phone), the use of diet books, or celebrity diet plans. A new report from research firm MarketData Enterprises, “The U.S. Weight Loss & […]