Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’.
The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which includes Mediterranean, vegetarian and gluten free diets.
Supported by a launch across all of its channels, the Weight Watchers ad was designed to show that fad diets and quick fixes do not suit everyone and that its plan is a way to put people in control of what they eat without forgoing the foods they enjoy.
Chris Stirk, vice president, marketing and commercial, Weight Watchers UK commented: “We hope that the new campaign shows that with our unique support, encouragement and expertise, you can gain a healthier relationship with food, lose weight and keep it off.”
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