Saatchi & Saatchi Creates the #NutsForAHealthierWorld Programme to Help the INC Fight Malnutrition

Saatchi & Saatchi Creates the #NutsForAHealthierWorld Programme to Help the INC Fight Malnutrition

 The International Nut & Dried Fruit Council (INC) and Saatchi & Saatchi present #NutsForAHealthierWorld, a campaign to massively distribute the world’s best nuts and dehydrated fruits to people who need them the most. The solidarity campaign, in line with INC’s mission to ensure the consumption of nuts worldwide, was presented at the XXXVII World Nut […]

My Food Bag Unveils Russell the Brussels Sprout in New “Families Make Dinner, Dinner Makes Families” Push

My Food Bag Unveils Russell the Brussels Sprout in New “Families Make Dinner, Dinner Makes Families” Push

 My Food Bag has launched a new brand campaign, Families Make Dinner, Dinner Makes Families, via Saatchi & Saatchi New Zealand. The work highlights the importance of quality time spent around the dinner table and also introduces a new character to help deliver this message – Russell the Brussels Sprout. The campaign launched with […]

Richmond Celebrates its Pride in Being the UK’s Favourite Sausage Brand in New TV Campaign

Richmond Celebrates its Pride in Being the UK’s Favourite Sausage Brand in New TV Campaign

Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]

Häagen-Dazs Revamps to ‘Evolve with the Times’

Häagen-Dazs Revamps to ‘Evolve with the Times’

Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted. Owner General Mills is carrying out a revamp of the brand involving refreshed packaging, new product formats, an experiential campaign with culinary artists Bompas & Parr and a TV campaign created by Saatchi & Saatchi launching in […]

Saatchi & Saatchi Argentina Builds a Leaning Bar for Perfect Pint Pulling for Andes Beer

Saatchi & Saatchi Argentina Builds a Leaning Bar for Perfect Pint Pulling for Andes Beer

The search for the elusive perfect pint may feel like a never-ending quest, but one Argentinean agency may have found a solution. It turns out, if you want to pour the perfect glass of beer, the key lies in tilting the glass 45º. That’s how you’ll get the head of the beer just right. That’s […]

Asda is making Christmas better in customer-centric campaign

Asda is making Christmas better in customer-centric campaign

Asda launches a customer-centric Christmas campaign with a difference – it has developed an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’. The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up […]

Mount Franklin Provides Hydration for Any Situation in New Summer Campaign

Mount Franklin Provides Hydration for Any Situation in New Summer Campaign

Mount Franklin has just released a new summer campaign, focusing on favourite summer moments Australians love – a dip at the beach or pool, the classic road trip or a BBQ get together. This builds on the brand platform released last year ‘The Nation’s Hydration’ and continues the light-hearted, quirky tone – this time having […]

Asda Launches First Taste of James Martin Partnership

Asda Launches First Taste of James Martin Partnership

Following the announcement of Asda and James Martin’s collaboration in April, Coronation Street viewers will get their first taste of the partnership on June 8. Barbeque is a 40-second spot that launches four summer-themed adverts that will be released in quick succession over the coming month. It sees James Martin enjoying a rare moment of […]

Freedom Pizza and Saatchi & Saatchi Dubai Launch #SafetyDelivered Push

Freedom Pizza and Saatchi & Saatchi Dubai Launch #SafetyDelivered Push

Freedom Pizza – one of the most popular pizza companies in the UAE – is on a mission to promote a strong safety culture amongst their delivery drivers and the public at large. Recently, they’ve launched what they proudly call Safety Delivered, a powerful initiative that’s driving this mission forward, tapping into people’s mind-sets and […]