Women are forces to be reckoned with – their inner strength is not something that can be defined, but it certainly can’t be denied. 2015 was another powerful year for women, and Special K is celebrating those who rocked it in the year that past, via a video compilation of top moments from women in […]
At the recent New York City Beer Week, Budweiser conducted a blind taste test where it fooled people into drinking its beer. The prank was orchestrated by Vayner Media, who invited hip young people to a sneak peek of a new Brooklyn bar before it opened its doors to the public. During the event, they […]
A couple of weeks after naming Rodanthi Senduka as the Packaging & Design Jury Chair for the 17th FAB Awards, the International Food and Beverage Creative Excellence Awards are pleased to announce that INGO Stockholm’s Björn Ståhl will be this year’s Advertising Jury Chair. “It is going to be great fun. I have entered work […]
DECIDE. are thrilled after receiving Gold for their Fortnum & Mason ‘iconic tea range’ packaging re-design at the DBA’s coveted Design Effectiveness Awards 2015. The ceremony took place at Tobacco Dock, London last night, with the aim of celebrating this years’ outstanding examples of effective design. The DBA Design Effectiveness Awards recognise the return on […]
The slow economic recovery in the United States may be prompting consumer’s heightened interest in extreme flavour pallets — specifically a trend toward foods and beverages classified as sour and tart, says one culinary trend forecaster. Suzy Badaracco of Culinary Tides in Portland says, she’s repeatedly watched more adventurous flavours in the food and beverage […]
International Food and Beverage Creative Excellence Awards are delight to announce Red Design Consultants’ Rodanthi Senduka as the Packaging and Design Jury Chair for the 17th edition of the awards. Commenting on Rodanthi’s acceptance to chair the 2015 Packaging and Design Panel, The FAB Awards President N.Nayar said: “Ronda is a superstar! Her work for […]
Weight Watchers has kicked off its 2015 marketing drive with a refreshed look and feel designed to communicate the weight loss brand is ‘here to help’. The ad campaign, developed by Saatchi & Saatchi, comprises three 30 and three 20-second TV spots and showcases Weight Watchers’ new offering for its ProPoints weight loss plan, which […]
McDonald’s announced that it will open restaurants in Kazakhstan in 2015, in conjunction with a local developmental licensee, Kairat Boranbayev. Kazakhstan is McDonald’s 120th global market and the 39th market that will be managed as a part of McDonald’s Europe. “Kazakhstan offers much development and growth potential, and our agreement with Kairat will enable us to […]
McDonald’s is set to unveil new slogan Lovin’ Beats Hatin’ in a 2015 ad campaign that will see a 60 second spot during the Super Bowl, it has been suggested. The Wall Street Journal has cited sources close to McDonald’s for the launch of the new slogan, which it is believed will not replace I’m […]
M&M’s Brand has a message to all the diehard fans of M&M’s Crispy Milk Chocolate Candies: They’re finally back … because of you. After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America announced M&M’s Crispy will return to stores nationwide in the USA in January 2015, following […]