Everything Went Wrong on Purpose in Snickers’ Live Super Bowl Spot

By Newsroom on February 6, 2017   Advertising, Advertising Gallery, Creative Gallery, Food, Latest, Launches  

Snickers worked to promote a new kind of Super Bowl ad in 2017: a live one. The effort from creative shop BBDO in New York leaned into Snickers’ core brand messaging—that you shouldn’t do anything important when you’re hungry—with an ad that falls apart just as it starts. Adam Driver, of Girls and Star Wars […]