Artisan snack brand Burts Potato Chips has developed two new flavours of its premium potato crisps. New Levi Roots Caribbean coconut curry groove cut crisps join Burts’ existing Levi Roots reggae reggae groove cut crisps and will offer consumers another opportunity to enjoy the unique partnership between the two brands. The total Levi Roots product […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]
It’s not quite Jurassic Park, but Flora is turning up to London’s Westfield Stratford Shopping Centre with something large, green and prehistoric in tow. The Unilever brand has constructed the Florasaurus, a 13m-long diplodocus made from plants weighing 750kg, and with a surface area of 35 sq m. Part of a £12.5m spend on Flora […]
Nakd, the snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s Bush Westfield shopping centre this week with an edible billboard made up of their fruit and nut bars. The aim of the campaign by Total Media, was to showcase the variety of Nakd products available while positioning them as quick, […]
Chocolate brand Kit Kat has alighted on a tasty means of marking its 80th anniversary by opening a stall in Australia offering customers the chance to take a break and customise the iconic wafers to their own liking before being invited to share their creations on Instagram. Located in Sydney’s Westfield shopping centre the Kit […]
One of last year’s most exciting new concepts is spreading it’s wings and launching a counter concept of it’s operation in Westfield London. Meatballs is inspired by the up and coming trend of sliders in the USA. The Yard Creative were appointed, following a recommendation, to build upon the lessons learnt at the Quality Chop […]