Independent creative collective Who Wot Why today unveils a new brand platform and integrated campaign for Ella’s Kitchen, the UK’s #1 baby food brand. “Tastebuddies for life” embodies Ella’s founding mission, to help little ones fall in love with good food, and champions fruit and veg in that journey of food discovery. The platform repositions the brand […]
Independent creative company Who Wot Why launches new work for Pip & Nut, the UK’s No.2 nut butter brand*. The agency’s challenge was to create an impactful OOH campaign to command attention and drive awareness of Pip & Nut’s superior product, and to develop an idea that expresses that not all nut butters are made […]
New work aims to shake misconception that tofu is complicated and time consuming to cook Yorkshire-based The Tofoo Co aims to tackle tofu’s image problem as a complicated ingredient with a new out-of-home campaign that highlights how quick and easy it is to cook. Also running across social channels and on selected Tofoo’s distribution lorries, […]
Pip & Nut launch their first ever TV ad with creative partner Who Wot Why to drive awareness of their award winning range of natural, palm oil free Peanut Butter. The ‘Pipirazzi’ ad focuses on the insight of Pip & Nut superfans who love eating nut butters but are equally as obsessed with taking pictures […]
Pip & Nut launch their first advertising brand and product campaign with creative partner Who Wot Why, to raise awareness of the brand and their range of nut butters. In the ‘Superfans’ campaign, Pip & Nut obsessed squirrels bring to life the social posts from equally Pip & Nut obsessed fans. The real squirrels, together […]