The world’s number one Rioja brand, Campo Viejo, is doubling down on its dominance in UK wine aisles with a new TVC campaign under the banner: ‘Add Some Pasión’. Live now across the UK and Ireland and backed by a £1.4milllion investment spanning TV, digital and in-store activation, the spot marks the start of a […]
We had heard the expression ‘interpreting the vineyard’ a thousand times, and now, with Abel Mendoza’s 52–60 wine design, we truly understand its meaning. The place creates the grape and the wine, while the winegrower is essential for reading nature’s score and sculpting with it an expression of their own to the rhythm of the […]
Handcrafted bottles chronicle Henry of Pelham’s winemaking history Every winery has history, but not every winery has a darkroom. To celebrate their rich legacy, Ontario’s #1 winery (National Wine Awards, 2024), Henry of Pelham, converted their underground barrel cellar into a fully functional darkroom where wine lovers could put on a set of aprons and […]
‘Bidai Berri (new journey in Basque language) crossing the mountains’ is a wine produced by Viña Zorzal Wines together with the Eslava wine cooperative, and this new journey is not only literal from Corella, where the Viña Zorzal winery is located, to Eslava, it is a journey that travels through landscapes, uniting two territories in […]
In a major shift for Castel Frères, France’s largest wine producer, the wine group has launched its first no-alcohol wine range, available in France, the UK, Japan and China. The new brand, Néphalia, was created by international branding and design agency Lonsdale, including naming, identity, communications strategy, press and outdoor advertising and packaging. A global brand with […]
The Bureau’s work includes brand identity and packaging for a premium non-alcoholic sparkling wine launch Society De La Rassi has enlisted branding agency Blurr Bureau to develop a striking identity for its debut in the luxury non-alcoholic wine space. With an eye on modern consumers seeking both indulgence and intentionality, the agency crafted a design system that blends […]
A brand with quiet confidence SALDO luxury wine is known for taking risks, not only with a wine style that explores uncharted territory, but also with its disruptive packaging. Defined by simplicity, SALDO’s core wines feature a Dymo label brand identity and nothing else – an intriguing minimalism that encourages curiosity and cuts through with […]
In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, Denomination, a global leader in drinks branding, has collaborated with Fourth Wave to launch a new wine range that is anything but conventional. Dubbed “Mullet”, this hard wine caters to a daring palate, offering a robust, fruity flavour with a high […]
Les Grands Chais de France has injected the joys of Summer into our supermarket shelves after securing over ten new listings across three of the UK’s major supermarkets. The seasonal shift will echo across aisles as retailer’s wine choices are refreshed to reflect the warmer weather. New listings from France’s biggest exporter of wine include a […]
Moët Hennessy Wine Estates (MHWE), the wine division of LVMH, has launched an interactive AI sommelier, able to talk buyers through wine recommendations, trained on its extensive in-house expertise. The technology, called ‘Divine’, currently takes the form of a warm and witty ‘living painting’, which interacts via speech in real life. However, MHWE plans to […]