Upselling Millennials one Glass of Wine at a Time

Upselling Millennials one Glass of Wine at a Time

Selling wines by the glass in restaurants is an effective way of tempting Millennials to try new and more expensive wines, research has found. The University of South Australia’s Ehrenberg-Bass Institute researchers Professor Johan Bruwer and Dr Justin Cohen examined risk perceptions among Australian wine consumers and found customers were more inclined to try new and more expensive wines if offered wine-by-the-glass […]

7-Eleven “Wines Up” for Fall

7-Eleven “Wines Up” for Fall

7-Eleven has added four high-demand A-listers to its lineup at its top wine-selling stores – “A” as in wines that have scored 89-90 points in oenophile publications like Wine Spectator and Wine Enthusiast. The ultra-premium varietals – La Crema Chardonnay, Louis Martini Cabernet Sauvignon, Kim Crawford Sauvignon Blanc and Wild Horse Pinot Noir – not only […]