New Research from YesMore and Hype Collective Reveals the Truth About Student Drinking Habits in the UK

By on    Alcoholic, Beverages, Latest, Launches, Marketing  

New Research from YesMore and Hype Collective Reveals the Truth About Student Drinking Habits in the UK

Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]

JKR’s WKD Redesign Aims For “Gender Inclusive” Look & Feel

By on    Alcoholic, Beverages, Latest, Launches, Marketing, Packaging  

JKR’s WKD Redesign Aims For “Gender Inclusive” Look & Feel

JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]