Del Valle & WMcCann Surprise Brazilian Shoppers by Changing Label Printing Scale into a New Medium

Del Valle & WMcCann Surprise Brazilian Shoppers by Changing Label Printing Scale into a New Medium

The consumer’s growing interest in a healthier nutrition makes them buy fruits at the supermarket to prepare natural juices at home. On the other hand, due to a daily busy routine, it is hard to find time to squeeze fruits. Having this in mind, Del Valle promoted a special activation at Deli Delícia supermarket chain, […]

Brazilian Supermarket Replaces Shelves for Gardens in New Promotion

Brazilian Supermarket Replaces Shelves for Gardens in New Promotion

The growing consumer demand for healthier food is directly reflected in the offering of fresh, sustainable and local products. Having that in mind, and caring for a highly selected range of providers, Zona Sul, a big supermarket chain based in Rio de Janeiro, decided to highlight its differentiated offering by transforming its shelves in the […]