WMH&I has unveiled a new identity for premium vodka brand NEFT ahead of an ambitious drive to expand its customer base beyond the US and Nigeria, currently NEFT’s two biggest markets. This October at London Cocktail Week, the UK will be the first market to experience NEFT’s new brand world, which is based around “The […]
WMH&I has created a new corporate brand positioning and identity for North American seafood company High Liner Foods (HLF), focused on a central tagline ‘Changing the way we see food’. The new identity, by London-based branding agency WMH&I, launched with the aim of modernising the appearance and future outlook of the 124-year-old company with innovation […]
Following recent client wins from Amazon, Swiss sustainable building materials group Holcim, and High Liner Foods, WMH&I is bolstering its creative department with two senior appointments. Both will report to Mark Nichols, Creative Director at the agency. James Flint has been promoted to Design Director only two years after joining WMH&I as a Creative Lead. […]
In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – announce the Jury Chairs for the 25th edition of the awards. The Awards Programme recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and it acknowledges their contribution to […]
You’ve likely seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer for brands reliant on easily digitised senses like sight and sound, but you can’t eat pixels so what can the metaverse do for F&B brands reliant on taste?
What do pixels taste like?