VMLY&R Unveils First Campaign as Joint Agency for Baileys

VMLY&R Unveils First Campaign as Joint Agency for Baileys

 WPP agency VMLY&R has unveiled its first campaign following the merger of Y&R and VML – a global digital campaign for Baileys. The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off by offering aspiring chefs’ a range of new recipes to counter […]

Gatorade Shows Athletes the Effects of Dehydration Through New Immersive VR Campaign

Gatorade Shows Athletes the Effects of Dehydration Through New Immersive VR Campaign

Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]

OpenTable Launches “Let’s Raise the Glass” Push to Support Those Affected by the Napa and Sonoma Wildfires

OpenTable Launches “Let’s Raise the Glass” Push to Support Those Affected by the Napa and Sonoma Wildfires

OpenTable, one of the world’s leading provider of online restaurant reservations and part of The Priceline Group, and prominent restaurateurs, announced “Let’s Raise the Glass,” a US-wide campaign to support those impacted by the devastating California wine country wildfires. Let’s Raise the Glass was inspired by Charleston Grill Sommelier Rick Rubel with the help of General Manager Mickey […]

Lipton, Cadbury, Dove, Johnnie Walker among UK’s 50 most valuable

Lipton, Cadbury, Dove, Johnnie Walker among UK’s 50 most valuable

The first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands has been announced today by WPP and Kantar Millward Brown. The list includes some of the most famous brands in the world, and reflects the UK’s role as a centre for financial services, energy exploration and communications. Many of these brands are incredibly […]

Argentine Beer Brand Brahma Uses GIFs to Make a Full-Blown Ad

Argentine Beer Brand Brahma Uses GIFs to Make a Full-Blown Ad

It was only a matter of time before one of the staples of social media and pop culture, GIFs, made their way into the commercial world. Buenos Aires agency Santo has disguised this new ad for Argentina’s most popular beer, Brahma, as a series of ridiculous GIFs. The aim: to capture the attention of its […]

Danone Light & Free Partners with Spotify in an Exclusive Music Campaign

Danone Light & Free Partners with Spotify in an Exclusive Music Campaign

Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving audience. Spotify has partnered with Light & Free to offer unique music prizes throughout 2017 where an intimate group of winners will see their favourite top-tier artists perform. These unplugged […]

E-Commerce grocer Yihaodian opens 1,000 stores overnight

E-Commerce grocer Yihaodian opens 1,000 stores overnight

Guerilla stunt places world’s first virtual 3D stores on the doorsteps of the competition and at China’s most iconic landmarks. Following the successful video series “The Best Choice,” Yihaodian, one of China’s leading e-commerce websites, has once again teamed up with Ogilvy & Mather Advertising/Shanghai – this time taking the battle for China’s grocery shoppers […]