Heinz creates first ever stain-proof thobe for Middle East campaign

“Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and enjoy Heinz ketchup fearlessly

Heinz creates first ever stain-proof thobe for Middle East campaign

Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in […]