New Research from YesMore and Hype Collective Reveals the Truth About Student Drinking Habits in the UK

New Research from YesMore and Hype Collective Reveals  the Truth About Student Drinking Habits in the UK

Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]