How supermarket own labels are becoming iconic, ownable and powerful brands

How supermarket own labels are becoming iconic, ownable and powerful brands

OPINION PIECE Author: Zoe Phillipson, Creative Director, StormBrands As the cost-of-living crisis bears down on shoppers, own label grocery sales are booming, accounting for over half of grocery sales in mid-April [Kantar]. But we’ve come a long way since own labels were looked down on as poor relations to top-tier branded products, with basic or […]