THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

The footlong Wellington costs £12, serves six and is available at 26 sites, including delivery

THIS, the hyper-realistic creators of plant-based food, has teamed up with artisan bakery, Coughlans, to create the UK’s first vegan bacon Wellington.


The limited-edition Wellington features Coughlans’ homemade mushroom-based ‘beef’, a flavoursome mix of 20 herbs and spices wrapped in the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, baked in a vegan puff pastry topped with thyme and rosemary. 

Priced at £12, the plant-based meaty and mighty footlong THIS Isn’t Bacon Wellington serves six people, and is available at all 26 Coughlans bakeries now and for delivery across South London and Surrey from 29 November 2020. Each mouthwatering bite offers a juicy and meat-like savoury taste combined with a crunchy texture from the flaky pastry and crispiness of THIS Isn’t Bacon.

The first vegan Wellington of its kind, pastry and bacon fans are getting excited exclaiming, “I need this!!!” on Instagram. Some are already planning to make THIS Isn’t Bacon Wellington the centrepiece of the Christmas dinner table as one Instagram user comments, “Omg, that’s Christmas and Boxing Day dinner sorted!”, whilst another said, “Can’t wait to try this on Christmas Day!”

An innovative and family British bakery established in 1937, Coughlans is also comedian Romesh Ranganathan’s favourite bakery that baked him his favourite birthday cake last year. 

Sean Coughlan, Founder of Coughlans Bakery, says: “I’ve made it my mission to come up with great tasting vegan food by using our traditional skills, so nearly all of our customers can’t tell the difference between the meat and meat-free versions of our pastries.  

“After months of test recipes, our vegan beef in the Wellington takes three days to make and the addition of THIS Isn’t Bacon gives it that extra dimension to make the perfect pairing. We add a few more important secret ingredients that pack the Wellington with that meaty flavour.”

Andy Shovel, Co-Founder of THIS, says: “This is one of the most innovative launches I’ve seen. Our mission is to be the plant-based brand for meat-lovers and Wellington is a stalwart. The Coughlans team have done an amazing job.”

THIS continues to be a plant-based hit in innovative dishes. In September 2020, THIS Isn’t Bacon was the first vegan meat to feature on a Michelin star restaurant menu, The Harwood Arms, to offer a meaty taste to the gastropub’s first ever vegetarian Scotch Egg. 

Source: THIS

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