THIS sets a minimum salary of £35k – double the national minimum wage – to cover London living costs and to fairly treat workers in FMCG companies

THIS sets a minimum salary of £35k – double the national minimum wage – to cover London living costs and to fairly treat workers in FMCG companies

THIS, the hyper-realistic plant-based meat start-up located in West London, is setting a minimum salary of £35,000 per annum throughout the company to take into account London costs of living and to treat people fairly for the work put into a fast-moving business like food startups. The initiative includes entry-level positions and offers approximately double the […]

Food brand tricks influencers into promoting recipe box service that doesn’t exist and vegan chicken as real meat

Influencers left stunned & embarrassed as social media posts went out to over half a million followers

Food brand tricks influencers into promoting recipe box service that doesn’t exist and vegan chicken as real meat

A hyper-realistic vegan food brand has pranked influencers into promoting a fake meal delivery service and its ‘chicken’ pieces as real meat when they are made from peas and soybeans. Instagram influencers were sent packages from UK company, THIS™, claiming to be a new recipe box service called ‘Surprise’ that delivers different surprise recipes to […]

The MockMuffin: Halo Burger & THIS partner up to launch UK’s first vegan bacon, sausage & egg breakfast muffin that tastes like the real deal

The MockMuffin: Halo Burger & THIS partner up to launch UK’s first vegan bacon, sausage & egg breakfast muffin that tastes like the real deal

THIS, the hyper-realistic plant-based meat company, has partnered with vegan junk food restaurant, Halo Burger, to launch the UK’s first vegan bacon, sausage and egg breakfast muffin for Veganuary.  Available from Monday 18th January 2020, and set to fool carnivores, the mighty and mouthwatering MockMuffin features crispy THIS Isn’t Bacon rashers, a plant-based sausage patty, topped with American […]

Start-Up THIS set to make £1m from Veganuary sales

Start-Up THIS set to make £1m from Veganuary sales

Start-up business, THIS, is set to make £1m from Veganuary as the hyper-realistic plant-based meat company reveals it has made over £300,000 of retail sales in just the first week of January. The best-seller has been THIS Isn’t Bacon, its plant-based rashers that sizzle in the pan and mimic bacon in taste, smell, texture and appearance, followed […]

Hello, is it meat you’re looking for? Comedy helpline launched for consumers struggling with Veganuary

THIS™ enlists comedians to bring lockdown cheer via live helpline You can now call the THIS™ isn’t a Veganuary helpline on 0800 054 1099 if you’re struggling to resist a BLT

Hello, is it meat you’re looking for? Comedy helpline launched for consumers struggling with Veganuary

Ultra-realistic plant-based meat brand THIS™ has launched a live call centre to help meat reducers, vegetarians and vegans deal with the temptation of eating meat during the month of January, aka Veganuary. The twist – THIS™ has teamed up with up-and-coming comedians to monitor the helpline, live (everyday from 10am – 10pm*, until the end […]

THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

The footlong Wellington costs £12, serves six and is available at 26 sites, including delivery

THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

THIS, the hyper-realistic creators of plant-based food, has teamed up with artisan bakery, Coughlans, to create the UK’s first vegan bacon Wellington. The limited-edition Wellington features Coughlans’ homemade mushroom-based ‘beef’, a flavoursome mix of 20 herbs and spices wrapped in the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, baked in a vegan puff pastry […]

THIS launches new Dark Soy & Garlic Chicken alternative aimed at stir-fry lovers

THIS launches new Dark Soy & Garlic Chicken alternative aimed at stir-fry lovers

THIS™, the creators of hyper-realistic plant-based food for meat lovers, is launching THIS™ isn’t Chicken Dark Soy & Garlic pieces (RRP £3.65) into Waitrose this week. ( With 72 percent of consumers now cooking meals at home, which increases during lockdown (Bain & Company, 2020), the new product development is aimed at stir fry lovers […]