Start-Up THIS set to make £1m from Veganuary sales

Start-Up THIS set to make £1m from Veganuary sales

Start-up business, THIS, is set to make £1m from Veganuary as the hyper-realistic plant-based meat company reveals it has made over £300,000 of retail sales in just the first week of January. The best-seller has been THIS Isn’t Bacon, its plant-based rashers that sizzle in the pan and mimic bacon in taste, smell, texture and appearance, followed […]

Hello, is it meat you’re looking for? Comedy helpline launched for consumers struggling with Veganuary

THIS™ enlists comedians to bring lockdown cheer via live helpline You can now call the THIS™ isn’t a Veganuary helpline on 0800 054 1099 if you’re struggling to resist a BLT

Hello, is it meat you’re looking for? Comedy helpline launched for consumers struggling with Veganuary

Ultra-realistic plant-based meat brand THIS™ has launched a live call centre to help meat reducers, vegetarians and vegans deal with the temptation of eating meat during the month of January, aka Veganuary. The twist – THIS™ has teamed up with up-and-coming comedians to monitor the helpline, live (everyday from 10am – 10pm*, until the end […]

Coughlans Bakery launches the UK’s First Vegan Bacon Turnover & Vegan Bacon Rolls for Veganuary

Coughlans Bakery launches the UK’s First Vegan Bacon Turnover & Vegan Bacon Rolls for Veganuary

Artisan Bakery chain, Coughlans, has teamed up with THIS, the hyper-realistic creators of plant-based food, to launch a duo of delicious vegan bacon goods for Veganuary, including: The UK’s first vegan bacon turnover, THIS Isn’t Bacon Turnover, which features the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, vegan cheese and slow-roasted tomato wrapped in vegan puff […]

Halo Burger teams up with THIS to launch the ultimate vegan festive burger with bacon and fried sprouts!

Halo Burger teams up with THIS to launch the ultimate vegan festive burger with bacon and fried sprouts!

THIS, the hyper-realistic plant-based meat company, has partnered with vegan junk food restaurant, Halo Burger, to launch a mouthwatering limited edition festive burger. The THIS x Halo Xmas Special Burger is a festive plant-based meat dream, which features breadcrumbed deep-fried Gouda ‘cheese’  a quarter pounder Beyond Meat Patty, topped with the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, and […]

THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

The footlong Wellington costs £12, serves six and is available at 26 sites, including delivery

THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

THIS, the hyper-realistic creators of plant-based food, has teamed up with artisan bakery, Coughlans, to create the UK’s first vegan bacon Wellington. The limited-edition Wellington features Coughlans’ homemade mushroom-based ‘beef’, a flavoursome mix of 20 herbs and spices wrapped in the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, baked in a vegan puff pastry […]

THIS launches new Dark Soy & Garlic Chicken alternative aimed at stir-fry lovers

THIS launches new Dark Soy & Garlic Chicken alternative aimed at stir-fry lovers

THIS™, the creators of hyper-realistic plant-based food for meat lovers, is launching THIS™ isn’t Chicken Dark Soy & Garlic pieces (RRP £3.65) into Waitrose this week. ( With 72 percent of consumers now cooking meals at home, which increases during lockdown (Bain & Company, 2020), the new product development is aimed at stir fry lovers […]

Trump Hates This!

Trump Hates This!

THIS™ | Trump Hates THIS | Adam Morley from YES. on Vimeo. The agency HellYeah has launched this funny film for the cheeky alternative meat brand, THIS™ Trump isn’t having a good week. He doesn’t just have a problem with vote counts and Fake News, he’s out to attach Fake Meat too. The work is running across […]