Start-up business, THIS, is set to make £1m from Veganuary as the hyper-realistic plant-based meat company reveals it has made over £300,000 of retail sales in just the first week of January. The best-seller has been THIS Isn’t Bacon, its plant-based rashers that sizzle in the pan and mimic bacon in taste, smell, texture and appearance, followed […]
THIS™ enlists comedians to bring lockdown cheer via live helpline You can now call the THIS™ isn’t a Veganuary helpline on 0800 054 1099 if you’re struggling to resist a BLT
Ultra-realistic plant-based meat brand THIS™ has launched a live call centre to help meat reducers, vegetarians and vegans deal with the temptation of eating meat during the month of January, aka Veganuary. The twist – THIS™ has teamed up with up-and-coming comedians to monitor the helpline, live (everyday from 10am – 10pm*, until the end […]
Artisan Bakery chain, Coughlans, has teamed up with THIS, the hyper-realistic creators of plant-based food, to launch a duo of delicious vegan bacon goods for Veganuary, including: The UK’s first vegan bacon turnover, THIS Isn’t Bacon Turnover, which features the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, vegan cheese and slow-roasted tomato wrapped in vegan puff […]
THIS, the hyper-realistic plant-based meat company, has partnered with vegan junk food restaurant, Halo Burger, to launch a mouthwatering limited edition festive burger. The THIS x Halo Xmas Special Burger is a festive plant-based meat dream, which features breadcrumbed deep-fried Gouda ‘cheese’ a quarter pounder Beyond Meat Patty, topped with the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, and […]
The footlong Wellington costs £12, serves six and is available at 26 sites, including delivery
THIS, the hyper-realistic creators of plant-based food, has teamed up with artisan bakery, Coughlans, to create the UK’s first vegan bacon Wellington. The limited-edition Wellington features Coughlans’ homemade mushroom-based ‘beef’, a flavoursome mix of 20 herbs and spices wrapped in the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, baked in a vegan puff pastry […]
THIS™, the creators of hyper-realistic plant-based food for meat lovers, is launching THIS™ isn’t Chicken Dark Soy & Garlic pieces (RRP £3.65) into Waitrose this week. ( With 72 percent of consumers now cooking meals at home, which increases during lockdown (Bain & Company, 2020), the new product development is aimed at stir fry lovers […]
THIS™ | Trump Hates THIS | Adam Morley from YES. on Vimeo. The agency HellYeah has launched this funny film for the cheeky alternative meat brand, THIS™ Trump isn’t having a good week. He doesn’t just have a problem with vote counts and Fake News, he’s out to attach Fake Meat too. The work is running across […]