THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

The footlong Wellington costs £12, serves six and is available at 26 sites, including delivery

THIS and Coughlans Bakery team up to launch UK’s first vegan bacon Wellington

THIS, the hyper-realistic creators of plant-based food, has teamed up with artisan bakery, Coughlans, to create the UK’s first vegan bacon Wellington. The limited-edition Wellington features Coughlans’ homemade mushroom-based ‘beef’, a flavoursome mix of 20 herbs and spices wrapped in the UK’s most realistic plant-based rashers, THIS Isn’t Bacon, baked in a vegan puff pastry […]

THIS launches new Dark Soy & Garlic Chicken alternative aimed at stir-fry lovers

THIS launches new Dark Soy & Garlic Chicken alternative aimed at stir-fry lovers

THIS™, the creators of hyper-realistic plant-based food for meat lovers, is launching THIS™ isn’t Chicken Dark Soy & Garlic pieces (RRP £3.65) into Waitrose this week. ( With 72 percent of consumers now cooking meals at home, which increases during lockdown (Bain & Company, 2020), the new product development is aimed at stir fry lovers […]

Trump Hates This!

Trump Hates This!

THIS™ | Trump Hates THIS | Adam Morley from YES. on Vimeo. The agency HellYeah has launched this funny film for the cheeky alternative meat brand, THIS™ Trump isn’t having a good week. He doesn’t just have a problem with vote counts and Fake News, he’s out to attach Fake Meat too. The work is running across […]