URBAN Eat Reveals 2017’s Beach Hut ‘Summer Special’

URBAN eat, the sandwich brand from Adelie Foods, will be putting the fun back into lunchtimes this summer with the launch of a limited edition special – the Coronation Chicken Sandwich.

The iconic flavour, which was first invented for the Coronation banquet of Elizabeth II in 1953, is now a firm family favourite and a dynamic addition to the brands’ quality, best-selling range of sandwiches, wraps and salad pots.

Isla Owen, Senior Marketing Manager at Adelie Foods, says: “Lunch occasions represent a massive opportunity for outlets stocking chilled food to go. With more on offer than ever, it’s important to create an appealing food offering that stands out from the crowd, and we’re confident our new Coronation Chicken Sandwich will do just that. Its bright seaside beach hut packaging will bring colour and a point of difference to chillers, helping retailers and operators to make the most of lunchtime sales.”

As well as innovative product launches, URBAN eat, worth £120m in retail sales value, is investing £400,000 into strategic marketing activity in 2017 with a focus on becoming the go-to brand for quality food to go. This includes a new selection of bespoke POS materials for every channel, an all-new website and appointment of a new PR agency – Mercieca.

The URBAN eat Summer Special Coronation Chicken Sandwich will available to all accounts UK-wide from the 1st May to the 20th August.

Source: Adelie Foods

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