VIMTO Gets Cosy With New Limited-Edition Winter Warmer

Vimto, the UK’s fastest-growing squash brand, has launched a limited-edition cordial in time for the colder months: Winter Warmer. Available nationwide from October in 725ml bottles.

With the recipe specifically developed to be enjoyed hot, Limited-Edition Winter Warmer takes the much-loved, unique blend of Vimto No Added Sugar squash and infuses it with cinnamon, nutmeg, and clove to offer a deliciously festive flavour.

Just like all Vimto squash flavour extensions, Winter Warmer is perfect for families thanks to its real fruit content, no added sugar and added vitamin C.

Now the number two squash brand, Vimto is continuing to go from strength to strength, reaching a record high brand value of £93.6million. Constantly recruiting new households, brand penetration has also reached 25.4%, with a whopping 7.1million buyers across the UK.

Becky Unwin, Senior Brand Manager, Vimto, said: “When the evenings get darker and there’s a chill in the air, we know that our consumers will reach for a steaming mug of Vimto to warm themselves up”

“This year, we’re excited to build on the love for Hot Vimto with Winter Warmer – a brand new, seasonal flavour that tastes amazing heated up thanks to its spicy notes. We’re confident it’s going to be a best-seller.”

Vimto Limited-Edition Winter Warmer will be available in stores nationwide until January.

Source: VIMTO

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