VIMTO Gets Cosy With New Limited-Edition Winter Warmer

VIMTO Gets Cosy With New Limited-Edition Winter Warmer

Vimto, the UK’s fastest-growing squash brand, has launched a limited-edition cordial in time for the colder months: Winter Warmer. Available nationwide from October in 725ml bottles. With the recipe specifically developed to be enjoyed hot, Limited-Edition Winter Warmer takes the much-loved, unique blend of Vimto No Added Sugar squash and infuses it with cinnamon, nutmeg, […]

Vimto Repositions Brand with ‘I See Vimto in You’ Anti-Advertising Campaign

Vimto Repositions Brand with ‘I See Vimto in You’  Anti-Advertising Campaign

 The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of constraints. Its anti-advertising approach even goes as far as to suggest viewers should close […]

Vimto Van Drive Set to Accelerate Soft Drinks Sales this Summer

Vimto Van Drive Set to Accelerate Soft Drinks Sales this Summer

Vimto is hitting the road this summer to help retailers increase sales of its seriously mixed up fruit soft drinks range. From now until the end of September, a dedicated sales team will tour the Midlands and North West in eye-catching Vimto Vans. Sporting the brand’s much-loved mascot, the Vimtoad, the initiative is set to […]

Vimto Warming Up UK Shoppers This Winter

Vimto Warming Up UK Shoppers This Winter

As temperatures drop, Vimto is rolling out its latest ‘Try Me Hot’ campaign for the second year running. Further to the initiative’s success last winter, the brand is introducing its limited edition pack design and in-store POS to encourage shoppers to try Vimto squash with hot water. The campaign will see Vimto promote its versatility […]

Springetts Refreshes Vimto’s Look

Springetts Refreshes Vimto’s Look

April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]