Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’.
West Cornwall Pasty Co. has been providing award-winning hot pasties and savoury products for over 20 years, across the UK. Their range stretches from the ‘must-have’ Traditional Cornish Pasty all the way through to its Vegan Steak-less Pasty and Thai Green Curry Pasty, leading the way in pasty innovation.
Urban Eat is the UK’s number one sandwich brand, which was acquired by Samworth Brothers in 2020. Available in travel, convenience and independent stores, coffee shops and cafes across the UK, Urban Eat’s range includes sandwiches, wraps, hot eats and salads, as well as gluten free and plant-based products.
As part of their remit, Red Brick Road will be creating new multi-channel creative platforms and developing new social strategies for the brands.
Speaking of their appointment, Marketing Director Katy Holder said “The passion Red Brick Road demonstrate when working with brands really stood out for us. Their ability to carve out distinctive spaces that our brands can own and grow into is exactly what we are looking for. We’re thrilled to be partnering with them at such an exciting time for West Cornwall Pasty Co and Urban Eat.”
Red Brick Road’s CEO David Miller said “We’re really proud of our work with Ginsters, which has contributed to their fantastic growth this past year. So to be working with more Samworth Brands is a real honour. Samworth Brothers are a 4th generation family business, and we’re delighted to be furthering our responsibilities with a business whose values we greatly admire.”
Source: Red Brick Road