West Cornwall Pasty Co. And Urban Eat Appoint Red Brick Road As Lead Creative Agency

Red Brick Road extends relationship with Ginsters brand owner, Samworth Brothers

West Cornwall Pasty Co. And Urban Eat Appoint Red Brick Road As Lead Creative Agency

Red Brick Road has been appointed as lead strategy and creative agency for the two brands after a competitive pitch process managed in-house by Marketing Director Katy Holder. The two brands are part of a recently created division within Samworth Brothers called ‘Food To Go Brands’. West Cornwall Pasty Co. has been providing award-winning hot pasties and savoury […]

Natures Menu Appoints HeyHuman As First Ever Strategic And Creative Agency

Natures Menu Appoints HeyHuman As First Ever Strategic And Creative Agency

Natures Menu, a premium natural pet food brand, has for the first time appointed a strategic and creative agency. HeyHuman secured the business following a three-way pitch during the summer and has been tasked with supporting the brand’s positioning and communicating its product innovation to trade and consumer audiences. HeyHuman’s first brief will be to […]

Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness Makes Stars of Congolese Fashion Cult in TV campaign

Guinness, the Diageo stout, is releasing a TV ad featuring a Congolese fashion subculture called the Sapeurs as part of its ‘Made of More’ campaign. The Sapeurs are a society of men from Brazzaville, the capital of the Republic of Congo, who, after finishing their day jobs as labourers and factory workers, dress in stylish […]

Pot Noodle ‘Transexual’ Ad Escapes Ban

Pot Noodle ‘Transexual’ Ad Escapes Ban

Unilever snack brand Pot Noodle has escaped censure from the ad watchdog, despite two complaints from members of the public that it was “offensive” and “encouraged harmful discriminatory behaviour and treatment towards transsexual people”. The ad, created by Mother, featured a male actor with visible stubble wearing various outfits. The character was shown in a […]

McCann Celebrates 120 Years of Shredded Wheat

McCann Celebrates 120 Years of Shredded Wheat

Shredded Wheat goes back to its roots with a new creative advertising campaign created by McCann London, focusing on the heritage of the breakfast cereal. Featuring a new face for the brand – the inventor, Henry D Perky – the advert showcases the heart healthy benefits of this well loved breakfast with just one ingredient […]