Woodford Reserve announces the release of its latest permanent product extension, Woodford Reserve Kentucky Straight Rye Whisky, which will be available for purchase in select markets throughout the U.S. beginning in February. The latest release showcases the company’s ongoing commitment to both whisky lovers and innovation within the industry.
Woodford Reserve Rye is the third permanent line extension to join the portfolio, which includes the original Woodford Reserve Distiller’s Select and Woodford Reserve Double Oaked.
When it comes to the craft of bourbon and whisky, Woodford Reserve prides itself on maintaining an original and contemporary approach that focuses primarily on the adjustment of one of the five sources of flavour. To complement and emphasize the spice characteristics found in the original Woodford Reserve, the Rye uses a base that’s 53 percent rye, resulting in a liquid that’s both more balanced, and refreshingly subtle.
Since 2006, Master Distiller Chris Morris has been hard at work crafting a rye that’s worthy of the Woodford Reserve name. Because of the consistency of the mash, rye is notoriously more difficult to craft than a traditional bourbon, requiring more attention to detail throughout production, leaving the bulk of production to only the most experienced Master Distillers.
“One of the primary reasons behind Woodford’s growth into the number one selling ultra-premium bourbon in America is because of our commitment to flavour, and that’s something that’s engrained in everything we do,” said Morris. “Not only does it affect how I approach bourbon production personally, it’s the lens through which we view the future of Woodford Reserve, and I couldn’t think of a liquid that better embodies that than the rye.”
“As a brand, one of the things we’re most proud of is the passion and commitment that our fans have, both for Woodford Reserve, whisky and bourbon in general. For us, releasing a rye is a chance to give back to these consumers,” said Woodford Reserve Brand Director Jason Kempf. “Time and time again, we kept hearing requests for a rye. Woodford Reserve has always maintained a commitment to the spirit of innovation, and the rye is no exception. We’re excited to give our fans something they’ve been so vocal about for so many years, and that is finally ready to share with them.”
Woodford Reserve Rye will be available in February 2015, with an MSRP of $37.99 for a 750ml and in select markets in the U.S., including: California, Colorado, District of Columbia, Georgia, Illinois, Kentucky, Louisiana, Massachusetts, New York (Metro and Upstate), New Jersey, Oregon, Pennsylvania, Texas, Virginia and Washington.